Bio

My early love of languages and my passion for marketing took me to Germany for the first 5 years of my career. I worked for HP, an international technology company and I have worked in technology ever since (from Cisco to pre-IPOs). Germany also taught me to love jive dancing and ballroom. Being a bookworm makes me militant about misplaced apostrophes, and impatient with poor grammar. As much as I’m very strategic in my thinking and my work, if there’s a spelling mistake or grammatical error on page one, I won’t be able to see past it! Hence my nickname “Eagle Eyes Bailey”. Instead of following my early calling to be a proof-reader, I decided to study for a doctorate. I was fascinated by data analytics and insights and I wanted to use the material to write my first marketing book. 12 years later, it came to pass. My dream of writing a book 'for marketing practitioners by marketing practitioners' came true in November 2020. You can buy my book 'Customer Insight Strategies' at many good book sellers. Amazon sells it too. I loved interviewing 33 marketing practitioners and sharing insights gathered over my career, and the year it took to write. My audience is usually marketers wanting to drive revenue for their businesses. I believe in sales and marketing working together to understand their audience. That insight should be leveraged for digital selling. I give talks on all things B2B Marketing, especially how you can use insights across the marketing spectrum to create remarkable marketing. I also talk about RegTech, FinTech, payments and digital identity. In fact, Onalytica named me in their report of “Who’s Who in Fintech” as a keynote speaker. I was also named in a list of 150 women of B2B Thought Leaders You Should Follow in 2021. My two TEDx talks were on ‘Unconventional Career Advice’ and ‘Break Free of your Comfort Zone’ (links to these in my Featured Section). You’ll also find my contributions on Rockstar CMO and Forbes. I’ve always been a champion of diversity, inclusion, and gender balance in the workplace. After leading Connected Women globally for Cisco, I now sit on the advisory board of EWPN (European Women in Payments Network).